A great brand identity transforms businesses into empires.

Building brand identities is a complex process we’ve honed with billion dollar companies and startups a like. It’s a powerful blend of data and intention that serves a guide for your entire company for how to speak, act, and present with intention behind every customer touchpoint.

Brand Case Studies

Build Yours

What’s included in a new brand?

Building a brand is a data driven, 4 month process that results in something we call a brand book. It defines your new positioning, tone of voice, logo, colors, and every other aspect to intentionally communicate to customers. Here’s a look at everything inside:

  • Current Brand Discovery

    Current Positioning Discovery

    Challenges Discovery

    Goal Setting

  • Market Analysis

    Competitor Identification

    Gap Analysis

    Competitor Analysis

    Threat Level Analysis

  • Customer Targeting

    Brand Position

    Value Propositions

  • Brand Mission

    Brand Vision

    Brand Values

    Brand Voice

    Writing Rules Defined

    AI Writing Prompt Guide

  • Logo Creation and Rules

    Color Palette

    Font Selection

    Typography Rules

    Photography Selection Guide

    Iconography Set

  • Slide Deck Template (6 Slide Types)

    Business Card Template

    Social Profile Images and Banners

    Social Launch Kit (12 Posts)

    Social Post Templates

    Press Kit Folder

  • Comprehensive Brand Book

    Complete library of all assets

  • Rollout Strategy

    Team Training

    Web Design (Add-on)

    Video Production (Add-on)

    Monthly Design (Add-on)

  • When you get a Brottman Brand, you get a full year of brand direction - included. We stand by you to make sure your brand rollout stays on track, consistent, and performing the way it should.

Here’s how we build brands that work.

We’re a turnkey brand agency from creation to rollout. It’s a framework process that we’ve honed with the best companies on the planet. It takes about 4 months with our senior team of analysts, strategists, and designers. Here’s exactly how we do it.

01

Complete Market Analysis

We’ll analyze your market and your competitor landscape- running a gap analysis, threat level scoring, and positioning map.

02

Core Brand Discovery

Our senior team audits your current brand, positioning, challenges, and goals for the future of the brand direction.

03

Strategy & Positioning

We’ll identity the open opportunities in the market, and position the true north for your brand. We’ll chart your course forward in the market with a clear defensible position for how to win.

04

Brand Identity Design

Next we’ll craft your entire brand identity from messaging, to logo and colors, to AI copywriting rules. This will be your evergreen compass and training guide for your team.

05

365 Brand Direction

After training your team, we include a full year of brand direction to help your team manage the rollout and execution to ensure performance.