Covid 420
Designing the award winning digital 420 experience.
Brief
4/20 was socially distanced during covid, but that didn’t mean things had to fall flat. We built a covid safe, virtual experience for Nugg Club members to enjoy with their box at home.
The site featured different activities to keep users engaged driving massive results for the company and a memorable brand experience.
Deliverables
Strategy
Packaging
Copy
Design
Illustration
Animation
Results
+20%
Subscriber Growth
+3k
New IG Followers
+16%
New Users Waitlist Growth
+5k
Unique Website Visits
The virtual 4/20 experience
The Experience
The online 4/20 experience was home to a spotify playlist and art gallery, featuring amazing work from Nugg Club members. It was a way to support each other and be together, even though apart.
Plus everyone got to enjoy great lineup o munchie deals from local snack partners!
Design Notes
The illustration was all about capturing a relaxing 4/20 afternoon, powered by the Nugg Club virtual experience.
A shadowed sunset pours into an LA bedroom. A Nugg Club member enjoys her products as she vibes out to the 4/20 playlist. The room moves with her as the sound oozes into every corner. The art gallery lays open on her computer. She smiles, enveloped in elevated happiness.
